Overview

Kandua is an online startup platform for Home services that allows Homeowners to request verified Contractors for help with their home service needs. Contractors purchase the lead from Kandua using platform credit. Up to 5 Contractors can purchase a single lead.

The Problem

• Contractors were not happy competing, 5 of them on the same lead.
• Homeowners would get bombarded with calls & texts which frustrated them.
• Contractors under-priced themselves just to get the lead so they can just recover the money spent on buying leads.
• Increase in botched jobs as some Contractors resort to sub-contracting work since they could buy leads from various services without needing verification for them.

Objective

<aside> 💡 Launch standard pricing on 15% of all leads resulting in a R70 revenue per lead uplift for each service.

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N.B The company had already validated the feasibility of standard pricing for home services as a product through a B2B partnership with the DIY store Leroy Merlin.

Discovery

Competitor Analysis

Screenshots from various competitors

As part of exploration, we wanted to analyse the current competitors in the market. A few direct competitors included Hands.ru, Urban Company and Takl. In-direct competitors included Sweep South, Burgess Plumbers and Versofy.

Research questions

• What is the user flow for the homeowner, and why ?
• What options are available to Homeowners for payment & scheduling work?
• How do they build trust through out the Homeowner journey ?